MSNBC Editor Looks To Post-War Success
At MSNBC.com the question is followed by a need to follow a less predictable conclusion. That conclusion is the one that placed it first among general news sources for the month of March. According to Nielsen//NetRatings data, MSNBC nosed out rival CNN by about one million unique users for March at 24.3 million.
"The question of 'what's next' is certainly the big question," said MSNBC.com editor Dean Wright. "The war provided a big boost in traffic for us, as did other major news events. So the challenge is to hang on to the users that you added during that period."
Wright believes that the reason MSNBC managed to win March lies in the increased support the site gets from co-parent NBC, as well as a commitment to broadband. Wright said MSNBC streamed 87 million feeds from Iraq. He also credits the viewership MSNBC gets at work, which is where he said the site spends "a great amount of resources."
"We have become a very distinct part of the NBC family and we are more closely enmeshed than ever before," Wright said. "That closer tie is one of the reasons I think that we spent resources to increase our usage at work, and our reach certainly went up there."
From a content perspective, the question "what's next" has a different tone. Not only does he need to hang on to those 24 million users, he needs to figure out what will keep those 24 million users interested in a post-war world.
"We have to make sure we boost our breaking news coverage," he said. "You'll see a lot more health coverage, a lot of technology coverage and a lot more entertainment coverage. Instead of presenting the viewer with a collection links, we want our cover page to illustrate the things that are important at that hour."
Recent Online Media Daily Articles
-
Coca-Cola Loses Bid To Dismiss Text-Spam Case May 24, 5:41 p.m.
Consumers can proceed with a lawsuit against Coca-Cola for allegedly sending them unwanted SMS messages, a ... -
Disaster Ready: Google Maps Model Quickly Adjusts To Events May 24, 5:29 p.m.
The four-lane bridge in Washington state that partially collapsed Thursday into the Skagit River was removed ... -
Pandora Beats Rev Estimates, Adds Subscribers May 24, 5:01 p.m.
Online radio service Pandora on Thursday reported that revenue rose 55% in the first quarter to $126 ... -
Real-Time Web Turns Consumers Into Impulse Buyers May 24, 4:37 p.m.
Video, mobile, social, and better search capabilities continue to make it easy for consumers to buy ... -
Mugnier Shares M&C Saatchi's Mobile Approach May 24, 4:32 p.m.
M&C Saatchi Mobile was formed three years ago through the acquisition of mobile marketing agency Inside ... -
Yahoo Search Experiments With New Look May 23, 6:30 p.m.
Yahoo Search has been experimenting with colors, features and layouts, as the company tries to determine ... -
Path Seeks Dismissal Of Wireless-Spam Case May 23, 5:07 p.m.
Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the ... -
Amazon Appstore Goes Global May 23, 4:59 p.m.
Amazon may have been late to the app store game, but that hasn’t stopped it from ... -
Data Is Springboard For Product Development May 23, 4:44 p.m.
iProspect named Ben Wood to global president Thursday; he's tasked with growing the company's network and ... -
Vice, Twitter Partner For Mobile Show May 23, 2:14 p.m.
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ...
Be the first to comment on "MSNBC Editor Looks To Post-War Success"
Leave a Comment