AGENCY.COM Creates instantET
Jan 28, 2003, 12:00 AM
Interactive marketing and technology group AGENCY.COM Ltd. announced today that the company has created instantET, a free, branded, user-friendly desktop application. instantET will enable Entertainment Tonight (ET), the #1 entertainment newsmagazine in the world, to deliver real-time access to breaking entertainment news and video footage to their viewers whenever they are logged on to their PC. ET will use this innovative new marketing method to continuously engage their audience online by providing exclusive entertainment updates. To access the free service, users can log on to www.ETonline.com to download and install the application. In addition to delivering entertainment news headlines and breaking news alerts, instantET will distribute Hollywood inside information as well as video and entertainment trivia via three different channels. instantET’s News channel will provide viewers with exclusives directly from the ET news desk.