Survey: Majority Of Free Mobile Apps Have Privacy Policies
Mobile app developers appear more likely to offer privacy policies now than last year, according to a recent report by the Future of Privacy Forum.
The think tank recently surveyed top apps and found that 66% of the free apps and 33% of paid apps now have privacy policies. A survey released last May found that only 26% of paid mobile apps had policies governing personal data (that survey didn't address free apps).
Three-quarters of the free apps with privacy policies made the documents accessible in the app or through a link within the app. Half of the paid apps with privacy policies did the same. For the more recent study, released last week, the Future of Privacy Forum examined the top 10 free and paid mobile apps across the Android, iOS and BlackBerry platforms.
Jules Polonetsky, co-chair and director of the industry-funded think tank, suggests that free apps are more likely to rely on advertising, and therefore, more likely to disclose how they use data than paid apps. --Wendy Davis
Recent Online Media Daily Articles
-
Coca-Cola Loses Bid To Dismiss Text-Spam Case May 24, 5:41 p.m.
Consumers can proceed with a lawsuit against Coca-Cola for allegedly sending them unwanted SMS messages, a ... -
Disaster Ready: Google Maps Model Quickly Adjusts To Events May 24, 5:29 p.m.
The four-lane bridge in Washington state that partially collapsed Thursday into the Skagit River was removed ... -
Pandora Beats Rev Estimates, Adds Subscribers May 24, 5:01 p.m.
Online radio service Pandora on Thursday reported that revenue rose 55% in the first quarter to $126 ... -
Real-Time Web Turns Consumers Into Impulse Buyers May 24, 4:37 p.m.
Video, mobile, social, and better search capabilities continue to make it easy for consumers to buy ... -
Mugnier Shares M&C Saatchi's Mobile Approach May 24, 4:32 p.m.
M&C Saatchi Mobile was formed three years ago through the acquisition of mobile marketing agency Inside ... -
Yahoo Search Experiments With New Look May 23, 6:30 p.m.
Yahoo Search has been experimenting with colors, features and layouts, as the company tries to determine ... -
Path Seeks Dismissal Of Wireless-Spam Case May 23, 5:07 p.m.
Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the ... -
Amazon Appstore Goes Global May 23, 4:59 p.m.
Amazon may have been late to the app store game, but that hasn’t stopped it from ... -
Data Is Springboard For Product Development May 23, 4:44 p.m.
iProspect named Ben Wood to global president Thursday; he's tasked with growing the company's network and ... -
Vice, Twitter Partner For Mobile Show May 23, 2:14 p.m.
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ...


Be the first to comment on "Survey: Majority Of Free Mobile Apps Have Privacy Policies"
Leave a Comment