Eyeblaster Revenues Grow
Jan 29, 2003, 12:00 AM
Eyeblaster, the leader in rich media delivery and management, yesterday announced that they have achieved a tremendous growth rate of 38% from Q3 2002 to Q4 2002 with profitability during the past four quarters. Additionally, Eyeblaster has grown 900% between December 31, 2001 and December 31, 2002. According to Nielsen//NetRatings' AdRelevance service, Eyeblaster is the leading branded rich media platform in the industry, representing half of all ad campaign impressions purchased with rich media technology providers. Eyeblaster impressions reached more than 968 million impressions or 47% of the market in 4th Quarter 2002, with Eyeblaster accounting for 61% of all unique branded rich media ads served. "Eyeblaster's campaigns, impressions, and share of spending has certainly grown over the last year," said Charlie Buchwalter, vice president of client analytics at Nielsen//NetRatings. "In Q4, Eyeblaster assumed a consistent, leading role in the rich media tracked by AdRelevance."