• January 11, 2012

As the latest in the Wear the Pants campaign for its Dockers brand, Levi Strauss is rolling out new ads with a khaki-clad Bear Grylls, star of multiple extreme survival programs, including “Man vs. Wild.” Portions of the campaign were shot in the "wilds" of Manhattan, says the San Francisco-based company, including a series of outdoor scenes photographed in Central Park. DraftFCB, San Francisco is the agency, and the campaign includes print, billboard, radio, social media, in-store and digital marketing components.