TiVo, 20th Century Fox Ink Programming Pact

  • January 31, 2003
TiVo and 20th Century Fox announced an agreement Thursday that will allow the entertainment company to send exclusive content promoting theatrical releases to TiVo viewers in the coming year. The companies will kick off the relationship with a Showcast on Feb. 3 promoting Daredevil, starring Ben Affleck and Jennifer Garner. Fox Studios will provide the content for five films over the course of 2003. Fox Studios campaigns could include video elements from the films, including the full-length theatrical trailers, exclusive interviews or behind-the-scenes footage. Other video elements could also include music video performances associated with the film.
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