USA Today Taps AT&T For QR Codes
Early last year, USA Today rolled out Microsoft Tag barcodes on newspaper pages that readers could scan with their mobile phones to access photos, videos and other online content. Now the national newspaper is switching to 2D codes powered by AT&T on its pages. People can now use almost any QR scanning application, including the free AT&T Code Scanner, to launch interactive, multimedia content on their mobile devices.
"We launched nearly a year ago with Tags as an experiment which went very well," said Chet Czarniak, executive editor, content distribution and programming for USA TODAY. That said, we didn't have a permanent 2D solution defined, and we wanted to see what the open source QR code would do for our products."
AT&T recently said 10.4 million barcode scans were made through its code management platform in the first quarter of 2011, representing an 800% increase in scans. The company estimates 44 million people have a scanner app on their phone. Among marketers surveyed, 55% who don’t currently have a mobile marketing strategy plan to implement one this year.
Recent Online Media Daily Articles
-
Tablets Expand On Millennial Network May 24, 7:55 a.m.
The iPad may be the dominant tablet brand, but Android-based rivals are registering on radar as ... -
Yahoo Builds Browsers For Mobile, Desktop, Connects Ad Targeting Cross-Platform May 23, 9:08 p.m.
Yahoo on Thursday unveils a browser with search functions dubbed Axis for tablet, smartphone and desktop ... -
Facebook Appeals Pro-User Ruling To Recoup Legal Fees May 23, 6 p.m.
Facebook is pressing its claim to recover $700,000 in legal fees from consumers who unsuccessfully sued ... -
Facebook App Stars Brands In Timeline Movies May 23, 4:32 p.m.
Definition 6, a marketing agency specializing in viral video campaigns, released the Timeline Movie Maker for Facebook Pages, ... -
Mobile VIdeo Message Use On Rise May 23, 4:19 p.m.
While mobile video messages reminding viewers to watch a television show have surfaced as one of ... -
WAS Steers Jaguar Social Media Account May 23, 4:11 p.m.
Social media agency We Are Social (WAS) has been appointed by iconic car brand Jaguar to ... -
AOL Names Brody CEO, Advertising.com Group May 23, 2:17 p.m.
As part of what the company calls a more “segmented” operational strategy, AOL has named Ned ... -
Oracle Buys Vitrue, Strengthens Social-Media Marketing Services May 23, 1:41 p.m.
Oracle has announced acquiring social media marketing firm Vitrue to bolster its own social relationship services for corporate ... -
Sprint Turns 'Dream' Maker In Movie Theaters May 23, 1:20 p.m.
Moviegoers are familiar with the on-screen admonition to turn off their cell phones before the lights ... -
Sense Networks Debuts Location-Based Ad Tools May 23, 7:05 a.m.
Tapping into location-based information to serve targeted messages to people on the go has long been ...
Be the first to comment on "USA Today Taps AT&T For QR Codes"
Leave a Comment
You must be a member to comment. Become a Member