• Advertising Age, Friday, January 13, 2012 10:30 AM

Burger King is adding two new agencies -- Mother, New York and a new Ogilvy affiliate agency, David -- to its U.S. mix, while expanding Pitch's purview beyond ads for kids.

The move comes about six months after Alex Macedo, senior VP-North American marketing at Burger King, and Flavia Faugeres, global CMO, joined the company. Burger King, which was acquired by Brazilian investment firm 3G Capital in 2010, went through a series of agency changes in 2011.

McGarryBowen's relationship with the chain will not be affected, although, because of the new roster setup, there won't be a lead creative agency. "It's not the traditional model," he said. "There's not one main agency that the others have to follow.

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