News Brief

Cox Consolidate Direct And Digital At Draftfcb

Cable, broadband and telecommunications giant Cox Communications Friday consolidated its national digital and direct response account at Interpublic’s Draftfcb’s Chicago office, following a two-month review handled by Pile & Co. Billings were not disclosed, but the account, which spans direct response TV, online and direct mail, had been handled by a roster of regional agencies. The move follows a similar review resulting in the consolidation of Cox’s national media planning and buying at Publicis’ MediaVest unit. Doner remains Cox’s brand agency.

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