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Cox Consolidate Direct And Digital At Draftfcb

Jan 16, 2012, 8:35 AM
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Cable, broadband and telecommunications giant Cox Communications Friday consolidated its national digital and direct response account at Interpublic’s Draftfcb’s Chicago office, following a two-month review handled by Pile & Co. Billings were not disclosed, but the account, which spans direct response TV, online and direct mail, had been handled by a roster of regional agencies. The move follows a similar review resulting in the consolidation of Cox’s national media planning and buying at Publicis’ MediaVest unit. Doner remains Cox’s brand agency.

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