Chase Gets Expanded Programs With MSG
The Madison Square Garden Company and Chase have expanded their marketing partnership, making Chase the “Official Card” of MSG. The deal gives Chase cardmembers access to events and experiences at MSG venues and sports and entertainment franchises.
The initial deal wherein JPMorgan Chase became MSG’s first-ever Marquee Partner was signed in September last year.
The companies say Chase cardmembers will get exclusive presale and preferred seating access to tickets for more than a thousand live entertainment and sports events at MSG’s New York and Chicago venues annually, including the New York Knicks, New York Rangers, top-name artists and performers and a variety of family shows. In addition, Chase will give cardmembers Ultimate Rewards access to behind-the-scenes experiences.
The new Seventh Avenue entrance to the building will become Chase Square at Madison Square Garden and will feature interactive kiosks, new retail locations and a broadcast area. Inside the Arena, Chase gets its name on the two bridges overlooking the floor.