How To Save Kodak Through Search Retargeting

Can search retargeting save a more-than-100-year-old iconic company from its demise? Ben Piomion thinks so -- and he has put together five strategies he believes will help allocate budgets better to produce a more positive return on investment. One example illustrates his point by highlighting costs for the keyword phrase "digital camera" and explaining how display retargeting only serves ads to people who already went to a search engine or landed on a site related to the targeted keywords.  

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