CBS Getting Jump On Next Year's Super Bowl Ad Sales
Advertising Age, Friday, January 20, 2012 3:48 PM
Talk about planning ahead. CBS has "concluded business already for next year's [Super Bowl] with some advertisers," according to Tony Taranto, senior VP-NFL sales, who talked to Ad Age's Brian Steinberg.
The network was able to get the jump on next year's sales partly because it's not handling this year's business, which is all NBC's. "When you're the next guy up, the conversations start as early as possible with those you know are interested in the game and those you want to be interested in the game," is another Taranto quote.
And expect CBS to jack up prices as well, according to Jo Ann Ross, president-network sales for the CBS Television Network.
Recent Around the Net In Media Articles
-
In Memorium: 'Smash' Departs Sunday May 24, 3:40 p.m.
Jason Lynch chronicles the rapid demise and death of NBC’s “Smash,” from its hot start to ... -
Fox's Roger Ailes: 'We Stand Proud And Fearless' May 24, 3:40 p.m.
Fox News chief Roger Ailes has sent a memo to his subordinates at the leading cable ... -
Turner's Wakshlag: TV Creates 'Frankenmetrics,' Needs Focus May 24, 11:24 a.m.
Turner Broadcasting System chief research officer Jack Wakshlag said the TV industry is creating complicated, useless ... -
Discovery Network Launches Video Network Aimed At Young Men May 23, 1:17 p.m.
Discovery Network is looking to snare a young, male-centric audience online with the launch of its ... -
'Inquirer' Staffers Charge Philly.com With Cannibalizing May 23, 1:17 p.m.
“It’s basically outright warfare going on,” says one source. “None of us wanted to be part of ... -
CBS Adds 'Bad Teacher' Series May 23, 11:32 a.m.
CBS' plan for five new sitcoms for the upcoming season just moved to six. The network ... -
Cable Network Name Changes Could Mean Drama for Pay-TV Operators May 22, 4:38 p.m.
Cable networks are changing their names in an effort to grab more viewers and advertising dollars. ... -
ESPN Layoffs Could Number 300-Plus May 22, 4:38 p.m.
ESPN is axing a single-digit percentage of its global workforce, a move that could pink-slip 300-plus ... -
CBS Nets Tony Awards Through 2018 May 22, 11:51 a.m.
CBS has reached a new broadcast agreement with the Broadway League and the American Theatre Wing ... -
TV Networks Concerned Over Nontraditional Competition May 21, 5:09 p.m.
The day has come when TV networks not only have to compete with fellow networks with ...
Be the first to comment on "CBS Getting Jump On Next Year's Super Bowl Ad Sales"
Leave a Comment