RLTV, Channel For Seniors, Still 'Hard Sell' For Clearance

RLTV, the channel targeted to  baby boomers founded in 2006, may have a "hard sell" getting placed on major cable operators, but with many older TV actors and news personalities "pastured," it does have "good access to talent," claim its executives. So "former prime-time personalities Sam Donaldson and Florence Hendersen, both 77," and "former morning news hosts Joan Lunden, 61, and Deborah Norville, 53, have RLTV shows," writes Joe Flint.

But is RLTV part of a trend? Flint includes quotes from media buyers who "acknowledge that over the last few years more dollars are being pushed toward content that attracts an older audience."

Read the whole story at L.A. Times »
Tags: tv
Recommend (4) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.