RLTV, Channel For Seniors, Still 'Hard Sell' For Clearance
RLTV, the channel targeted to baby boomers founded in 2006, may have a "hard sell" getting placed on major cable operators, but with many older TV actors and news personalities "pastured," it does have "good access to talent," claim its executives. So "former prime-time personalities Sam Donaldson and Florence Hendersen, both 77," and "former morning news hosts Joan Lunden, 61, and Deborah Norville, 53, have RLTV shows," writes Joe Flint.
But is RLTV part of a trend? Flint includes quotes from media buyers who "acknowledge that over the last few years more dollars are being pushed toward content that attracts an older audience."