Interpublic Acquires U.K.'s FUSE, Aligns It With GolinHarris
Interpublic has acquired FUSE, a digital and interactive agency based in the UK, that will become part of its GolinHarris network. Terms were not disclosed, but FUSE, which was launched in 2004 by three former architecture students, now has a roster of clients including Unilever, Bissell, Tia Maria, Top Trumps and Dove.
With offices in London and San Francisco, FUSE will merge its employees and operations with GolinHarris' offices in London but will retain its name. Founders Doug Ayres, Simon Hobbs and Jon Meggitt will lead FUSE and report to Jonathan Hughes, president, GH International.