Wal-Mart U.S. Marketing Now Under Merchandising
Wal-Mart Stores Inc said on Friday that its U.S. marketing team would now work under the leadership of its chief merchandising officer rather than as a separate group as the world's largest retailer works on improving its communication with shoppers.
Under the new plan, Walmart U.S. CMO Stephen Quinn will report to Walmart U.S. Chief Merchandising Officer Duncan Mac Naughton. Previously, Quinn reported directly to Bill Simon, the president and chief executive officer. Mac Naughton, who is responsible for merchandising across Walmart's more than 3,850 U.S. stores, continues to report directly to Simon.
The shift comes as Walmart sees a need for better coordination between the two groups. Targeted marketing and shifts in shoppers’ behavior and target are quickly transforming shopping and advertising.