• January 30, 2012

Spring Creek, a division of Interpublic's Mediabrands unit, has released a new ebook profiling 20 "global social networks" that are gaining momentum. The publication, "Global Social Media: The World Beyond Our Borders, profiles:

· 51.com

· Bebo

· Cyworld

· Friendster

· Habbo

· Hi5

· Hyves

· Kaixin001

· Me2Day

· Mixi

· Nasza Klasa

· Odnoklassniki

· Orkut

· Pengyou

· Q Zone

· Renren

· Skyrock

· Sonico

· Tuenti

· V Kontakte

“Facebook, Twitter, and a handful of other players may dominate in the U.S., but it’s important to acknowledge the social media landscape is very different in some parts of the world,” notes Lily Croll, senior strategist at Spring Creek. “While the concept of ‘community’ is universal, the way it’s expressed through online interactions varies dramatically based on cultural norms, political issues, local regulations, and other factors.”