• February 1, 2012

Macy’s says it is introducing a large-scale tribute campaign to Brazil, which will feature Brazilian designers, merchandising and events throughout its stores, as well as provide fundraising muscle to benefit the Amazon Rainforest. While not scheduled to begin until May, it will preview the campaign in a series of curated shops and events until then.

That includes a big push in its annual Flower Shows, which will contain lush floral designs dedicated to the South American country, called Gardens in Paradise.  “In tribute to Brasil’s colorful culture, its thriving creative class and global influence, Macy’s has developed a campaign that spotlights its unique contributions to fashion, art and design as part of our ongoing focus on delivering magical moments with our millions of customers every day,” the company says in its announcement.

(The company says it will use “Brasil” throughout the campaign to reflect the traditional Portuguese spelling.) In addition to fashion and merchandise featured on the main floor of 300 of its stores, events will also includes cooking and dancing.