Oops! Susan G. Komen Rebranded
Consultant Kivi Leroux Miller writes in her blog that SGK has now essentially rebranded itself. "Yesterday afternoon, and continuing into today, I believe we are witnessing the accidental rebranding of what is surely one of America’s biggest and most well-known, and even well-loved, nonprofit brands," she writes, explaining that Komen for the Cure is no longer a breast cancer charity, but a pro-life breast cancer charity, regardless of one's position on the issue.
"This post is about what happens when a leading nonprofit jumps into a highly controversial area of public debate without a communications strategy, stays silent, and therefore lets others take over the public dialogue, perhaps permanently redefining the organization and its brand. Watch and learn, so you don’t make the same mistake on whatever hot-button issues your organization might be wading into."
Recent Around the Net In Brand Marketing Articles
-
7-Eleven Stores In Illegal Immigration Mess June 19, 8 a.m.
A federal probe into alleged illegal immigration-related activities at 7-Eleven Inc. locations has expanded to 40 ... -
Tennessee Pitches Woo To Chrysler June 19, 8 a.m.
Might Chrysler soon be "Imported from Tennessee"? Yes, if Tennessee seduces the Auburn Hills, Mich., automaker. ... -
Volkswagen Admits China Miscalculations June 19, 8 a.m.
Volkswagen has admitted it lost its way in China, where it sells a third of its ... -
Microsoft Makes Ad Announcements At Cannes June 19, 8 a.m.
At Cannes Lions, Microsoft announced a new wave of prototypes it has developed with agencies like ... -
Agency.com's Chan Suh Resurfaces At Prophet June 19, 8 a.m.
Chan Suh was the mind behind Agency.com, which had a couple of floors, at least, in ... -
Facebook Brass: Brand Advertising Essential June 19, 8 a.m.
At the advertising festival Cannes Lions, Facebook's VP of global marketing solutions Carolyn Everson said, "We ... -
One Million Moms Vs. Salad Dressing June 18, 9:31 a.m.
One Million Moms is in a tizzy because of a Kraft Zesty Italian dressing ad in ... -
Noodles & Company Sets IPO June 18, 9:31 a.m.
Noodles & Company, owned by Catterton Partners along with Canadian pension investment board Argentia Private Investments ... -
Heineken Shares Dad Jokes June 18, 9:31 a.m.
In honor of Father’s Day last Sunday, Heineken celebrated dads and and corny dad humor. The ... -
Lou Lou: Small Store Makes Good June 18, 9:31 a.m.
Washington , D.C., area Lou Lou started in a shoe-box sized space in D.C. Now it ...
Be the first to comment on "Oops! Susan G. Komen Rebranded"
Leave a Comment