Around the Net
'NY Times' Beefs Up Blogs
- Paid Content, Friday, February 3, 2012 3:50 PM
The New York Times, which previously bulked up its tech and business and finance blogs (Bits and Deal Book, respectively) is now giving the same treatment to its health blog, Well -- with both Well and Bits being positioned to appeal more to a BtoB audience, a company exec announced during its earning call.
Also part of the paper's digital strategy: a series of perks for paying subscribers, including free Kindle and Nook access, and corporate and educational group rates.
