• February 3, 2012

San Diego-based QSR chain Jack in the Box is launching a campaign, “Marry Bacon,” promoting its new BLT Cheeseburger Combo. 

The overall campaign concept, created by Secret Weapon Marketing, features a guy who loves bacon so much that he marries it. Targeting young fast-food lovers, the campaign launches with a StruckAxiom-created digital engagement at marrybacon.com.

The TV spot breaks on Feb. 5, in approximately 30 DMAs in 20 western and southern states. Members of Jack’s Secret Society of Cool People (the chain's loyalists) got a sneak peek of the campaign on Feb. 3.