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Walgreens Launches 'Play Cupid' Campaign

Feb 6, 2012, 3:45 PM
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To psych its 1.7 million fans up for Valentine’s Day, Walgreens is initiating a "Play Cupid" game on Facebook, encouraging users to pick any two people they think belong together, whether they’re already in love, best friends or they’ve never met, and pop their photos into one of nine customized images to post on Facebook. (We’re thinking the lederhosen will be the most often selected.)

The Digitas-created campaign then generates a list of suitable gift options at Wags, from roses to chocolates to cologne, before issuing  a coupon.

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