Loma Linda Versus McDonald's
Without a single liquor store, and legally smoke-free for nearly three decades, the tiny hillside town of Loma Linda brims with pride about its devotion to health and spiritual well-being. That healthful lifestyle is a core tenet of the Seventh-day Adventist faith, which is woven through the San Bernardino County town of 21,000, from the Adventist-run Loma Linda University Medical Center to a City Council governed exclusively by church members. There's even a Loma Linda line of vegetarian food, produced by the same company that makes Morningstar Farms vegan burgers.
So news that the first McDonald's was coming to town has launched a battle. "McDonald's does not fit the Loma Linda brand of health and wellness," said Wayne Dysinger, head of preventive medicine at the medical school. A group is considering a ballot measure to require the city to ensure that the number of eating establishments that offer healthful food will always outnumber fast-food restaurants.
Recent Around the Net In Brand Marketing Articles
-
Macy's 4th Celebration Includes Empire State Building June 17, 8:03 a.m.
The Empire State Building will be used in the 37th annual Macy’s 4th of July Fireworks ... -
Superman Takes Off With Help Of Only One Game June 17, 8:03 a.m.
Warner Bros. and Legendary Pictures’ "Man of Steel" has made $196.7 million globally and $125 million ... -
Apple Wants A Slice Of Telematics. Will Cars Assent? June 17, 8:03 a.m.
At its developers' conference last week, Apple said it plans to more seamlessly link its iOS7 ... -
Wendy's Rethinking Value Menu June 17, 8:03 a.m.
The 6,500-unit Wendy's chain tried "Right Price Right Size", but the menu is not attracting enough ... -
Fisker's Car Brings Bad Karma June 17, 8:03 a.m.
Fisker's Karma hybrid sports sedan is beautiful but perhaps doomed. Fisker Automotive, hasn't built a car ... -
Ford To Cut Factory CO2 30% By 2025 June 17, 8:03 a.m.
Ford Motor Co. aims to reduce the CO2 output of its global factory network by 30% ... -
Wal-Malt Selling At Bus Stops In Toronto June 14, 9 a.m.
Walmart and consumer products giant Procter & Gamble have launched mobile stores inside 50 Toronto bus ... -
Wendy's Restaurant Kills 9-Patty T-Rex Burger June 14, 8 a.m.
A Wendy’s restaurant outside of Winnipeg, Manitoba, has apparently been selling a 9-patty “T-Rex” burger to ... -
Brand Perception Playing Tricks On Us June 14, 8 a.m.
A new study shows that brands may make us so predisposed to an opinion that we ... -
Mercedes-Benz Betting On E Class June 14, 8 a.m.
Auto manufacturers are flooding the market with a wide range of offerings filling just about every ...
Be the first to comment on "Loma Linda Versus McDonald's"
Leave a Comment