• Chain Store Age, Wednesday, February 8, 2012 10:40 AM

Target Corp.’s launch of its latest limited edition collection, by designer Jason Wu, went off relatively problem-free compared with its Missoni launch last fall.

The 53-piece Jason Wu collection of dresses, skirts and accessories made its debut on Sunday, and flew off the shelves, selling out in stores and online within hours. Unlike with the Missoni launch Target's website did not experience any website outages. In a surprise move, the collection went live on the Target website in the early hours of Sunday (just past midnight), with was no official announcement about when the items would be available online.

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