• San Francisco Chronicle, Thursday, February 9, 2012 10:28 AM

The University of Pennsylvania's Wharton School, the 131-year-old business school in Philadelphia, is counting on a new West Coast campus to raise its high-tech profile.

For a decade, the school operated a little-known San Francisco outpost in the former headquarters of Folgers Coffee.

The new site, a block from the Bay Bridge, is 37,000 square feet and more closely resembles the area's Internet startups, with high ceilings, exposed brick and the latest videoconferencing equipment. The campus, which opened last month, is part of Wharton's effort to attract aspiring technology entrepreneurs to its master's in business administration program for executives. Most students in the program, ranked first in 2011 by U.S. News & World Report, are in Wharton's hometown of Philadelphia.

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