Around the Net
'WSJ' Adding Social Networks To Fashion Coverage
- Nieman Journalism Lab, Friday, February 10, 2012 3:34 PM
Wall Street Journal reporters covering Fashion Week are posting on two new-to-the-WSJ social networks: Pineterest and Instagram.
"Pinterest offers the chance to reach massive, sharing-oriented new audiences — but also requires a different, more visual kind of editorial thinking," writes Andrew Phelps. He analyzes WSJ's social network strategy and notes that other news outlets, including Time and Newsweek, are also joining the Pinterest bandwagon.
