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TV Execs Protest Political Ad Disclosures

  • TV Newser, Friday, February 10, 2012 3:34 PM

Executives from the likes of News Corp. and the National Association of Broadcasters met with the Federal Communications Commission to protest proposed rules that would require publicizing details of TV networks' political ad deals. 

Having to disclose such details would mean that “[C]ompetitors in the market and commercial advertisers may anonymously glean highly sensitive pricing data, which, by law, will represent the lowest rates charged by the station to its most favored commercial advertisers,” the execs argued in a letter.

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