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Hearst Tablet Editions Will Feature Shoppable Edit

  • Adweek, Tuesday, February 14, 2012 4:18 PM

Echoing what it does on its website, Hearst will be adding a shoppable element to its Kindle Fire editions by linking products to Amazon. The publisher will get a cut of sales.

Hearst general manager John Loughlin addresses "church and state issues," as one analyst puts it in this post, by noting that "the product suggestions are added after editors make their recommendation, so there’s no interference with the editorial process," writes Lucia Moses. "'We’re not saying to the editor, "You should be reviewing pots and pans,'” he said. 'We’re taking their editorial perspective and applying it to what we feature.'”

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