Around the Net
Kroger Inks Branded Content Deal
- Supermarket News, Thursday, February 16, 2012 10:12 AM
The Kroger Co. has launched a parenting website to promote its Comforts private-label baby line. Comfortsforbaby.com is an online community that provides articles, coupons, tips and forums. The Comforts line includes diapers, soaps, shampoos, lotions and baby accessories like cups and pacifiers.
Among the digital coupons offered: 60 cents off a 240-count package of Comforts baby wipes and $1 off any one Comforts diapers or training pants.
