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The Limited Spending Big On Spring Ads

Feb 16, 2012, 8:47 AM
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Women’s Wear Daily reports that the Limited has hired model Karolina Kurkova for a spring campaign, created by Trey Laird of Laird + Partners, and will reportedly spend close to $10 million on an extensive media plan. The Limited, owned by private investment firm Sun Capital Partners, also owns Eloquii, a line of plus-size clothing for women.

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