Firstborn WIns Second Mongoose Bicycle Assignment
Digital agency Firstborn will develop a digital strategy and site experience for Mongoose Bicycles, part of Dorel Industries. This is Firstborn's second assignment from the company, which awarded its Cannondale digital business to the shop in March 2011. Initial efforts on Mongoose will focus on multiple consumer segments in the U.S. and around the globe. The work will debut online this spring.