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Booming Interest In Pinterest

Pintrest, the digital vision board for social photo sharing, is hot. ComScore found that Pinterest just hit 11.7 million unique monthly U.S. visitors, who spend an average of 98 minutes a month on the site, compared to 2.5 hours on Tumblr, and 7 hours on Facebook.

 Pinterest has been around since 2008, but it took a while to build critical mass. One expert, Dr. Christopher Long, a professor at Ouachita Baptist University, points out that Pinterest, like Facebook, relies on people generating content that interests other users, so once a critical mass of people comment and re-pin, it reinforces others to generate content. The more content is generated, the more it makes sense for users to frequent the site.

Read the whole story at Fast Company »

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