Return To Antenna TV Could Aid Cord-Cutting Model
Rabbit ears could start breeding again as part of the cord-cutting trend against cable TV, reports Christopher S. Stewart. "With an increased array of online-video programming now drawing viewers' attention, companies are starting to pitch consumers on complementing online video streamed from the Web with broadcast-TV signals as a way to save money on cable subscriptions," he writes.
Consumers are responding to this pitch to return to over-the-airwaves broadcast TV -- but "there are a lot of moving parts," to keep straight, as one source notes in the piece. Stewart analyzes the challenges to such a move -- including the fact that "the big media companies that own the major broadcast networks are generally eager to preserve the current cable-centric model."