Return To Antenna TV Could Aid Cord-Cutting Model

Rabbit ears could start breeding again as part of the cord-cutting trend against cable TV, reports Christopher S. Stewart. "With an increased array of online-video programming now drawing viewers' attention, companies are starting to pitch consumers on complementing online video streamed from the Web with broadcast-TV signals as a way to save money on cable subscriptions," he writes.

Consumers are responding to this pitch to return to over-the-airwaves broadcast TV -- but "there are a lot of moving parts," to keep straight, as one source notes in the piece. Stewart analyzes the challenges to such a move -- including the fact that "the big media companies that own the major broadcast networks are generally eager to preserve the current cable-centric model."

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1 comment about "Return To Antenna TV Could Aid Cord-Cutting Model".
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  1. Douglas Ferguson from College of Charleston, February 21, 2012 at 8:43 p.m.

    Good luck getting ESPN and ESPN2 with rabbit ears or streaming. Likewise with most shows your kids like to watch.