Despite Ratings Challenge, 'Smash' Still Holds Promise
In the wake of a "diss from the boss" -- NBCU CEO Steve Burke, who was caught characterizing "Smash" as "problematic" in a moment he thought was off-camera -- and decreasing ratings, NBC's most-hyped, great-white-hope of a show still "holds promise," writes Anthony Crupi.
One favorable factor is its audience, which tends to skew younger and more female than that of its competition, . Crupi also gets some positive quotes from a TV buyer and a research guy.
Meanwhile, the critics weigh in on the latest episode, which they call the weakest of those they've screened. In fact, one one even suggests that viewers ignore it -- or "at least DVR it and put it on in the background when you're not paying attention, or when you leave the house and your pets need a TV-sitter. Ratings won't drop, and you'll be spared an hour of melodrama that NBC should be ashamed to call a 'Smash,'" Maggie Furlong writes.
Recent Around the Net In Media Articles
-
Cable Network Name Changes Could Mean Drama for Pay-TV Operators May 22, 4:38 p.m.
Cable networks are changing their names in an effort to grab more viewers and advertising dollars. ... -
ESPN Layoffs Could Number 300-Plus May 22, 4:38 p.m.
ESPN is axing a single-digit percentage of its global workforce, a move that could pink-slip 300-plus ... -
CBS Nets Tony Awards Through 2018 May 22, 11:51 a.m.
CBS has reached a new broadcast agreement with the Broadway League and the American Theatre Wing ... -
TV Networks Concerned Over Nontraditional Competition May 21, 5:09 p.m.
The day has come when TV networks not only have to compete with fellow networks with ... -
New Media Replaces Old In New York's Times Square May 21, 5:09 p.m.
Yahoo, the giant Web company that agreed on Sunday to buy Tumblr for $1.1 billion, is moving ... -
A First: Pay TV Loses Subscribers May 21, 8:14 a.m.
Video subscriber gains in the first quarter of 2013 by top U.S. service providers were not ... -
In Address, 'N.Y. Times' CEO Hails Paywall Advance May 20, 3 p.m.
In a commencement address to business students at Columbia University, New York Times CEO Mark Thompson ... -
Amazon Changes Media Agencies May 20, 3 p.m.
Amazon awarded IPG’s Initiative its global media account, following a review. WPP’s Mindshare previously handled the ... -
Cable Increases VIewership Cross-Platform May 20, 10 a.m.
Tthe Cabletelevision Advertising Bureau reports increases in consumption of cable content and brands across multiple screens. ... -
Layoffs at BBDO, GSP May 17, 2:24 p.m.
Following the loss of substantial accounts, like Gillette and Chevrolet, BBDO and Goodby, Silverstein & Partners ...
Be the first to comment on "Despite Ratings Challenge, 'Smash' Still Holds Promise"
Leave a Comment