FindWhat.com announced AdAnalyzer
Mar 19, 2003, 12:00 AM
FINDWHAT.COM, a developer and provider of performance-based marketing services for the Internet, yesterday launched of a new analytical tool - AdAnalyzer™ - which is available to all of FindWhat.com’s advertisers. Company officials say AdAnalyzer is a post-click analytical tool that gives advertisers complete control over the success of their online advertising campaign with FindWhat.com by showing the actual return on investment (ROI) by keyword and by campaign. By inserting a simple tag provided by FindWhat.com on various pages of an advertiser’s website, AdAnalyzer generates data on page views, conversion rates, and ROI. AdAnalyzer tracks these statistics on an anonymous basis and does not amass information about specific individuals’ behavior.