Conde Nast Seeks 'Ultimate Flexibility' In Tablet Design

Paid Content, Wednesday, February 22, 2012 3:33 PM
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Conde Nast, among the first publishers to move its mags onto the iPad, is rethinking its tablet strategy in the wake of so many different new devices and formats.

The company's goal, Content Innovation VP Scott Dadich told a briefing with London ad buyers,  is "to have ultimate flexibility [so] we’re able to take a piece of content and put it on 15 different screens and still have a very consistent look and feel. Print considerations are really being heavily influenced by design conventions in tablet.”

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