Is Comcast Really Serious About Ethnic Market?

The Wrap, Wednesday, February 22, 2012 3:33 PM
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Did Comcast's announcement yesterday of four new independent channels headed by the likes of Sean "Diddy" Combs and “Desperado” director Robert Rodrigue, signal "a true commitment" to more diversity in programming?

Brent Lang analyzes this question, garnering mixed responses from various sources -- and noting that "in order  to land NBCUniversal, the cable giant was required to commit to minority targeted programming."

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