Is Comcast Really Serious About Ethnic Market?

Did Comcast's announcement yesterday of four new independent channels headed by the likes of Sean "Diddy" Combs and “Desperado” director Robert Rodrigue, signal "a true commitment" to more diversity in programming?

Brent Lang analyzes this question, garnering mixed responses from various sources -- and noting that "in order  to land NBCUniversal, the cable giant was required to commit to minority targeted programming."

Read the whole story at The Wrap »
Tags: tv
Recommend (2) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.