Online Cos. Host Digital Content NewFronts
Come April, several online advertising heavyweights are planning to host several upfront events, or what they’re calling Digital Content NewFronts. AOL, Digitas, Google/YouTube, Hulu, Microsoft Advertising and Yahoo are all participating, with a combined mission of shaping a new and practical marketplace for connecting digital content with brand marketers and their media and marketing agencies.
The Interactive Advertising Bureau will also actively participate with DCNF, hosting collateral events and forums at the IAB Ad Lab from April 19-May 2. During the same period, each founding partner will host an independent event in New York City -- the details can be found here. The IAB will be welcoming companies from across the digital ecosystem in an effort to establish DNFC as an inclusive, industry-wide event. Additional events and programming will be announced in the next two to three weeks, and will be updated regularly on the Digital Content NewFronts official Web site.