Mobile video now accounts for half of all mobile traffic, according to a new report from mobile analytics firm Bytemobile. “On some networks, that number is as high as 69% -- a testament to the rise of smartphones and tablets as the mobile devices of choice for consumers, and their growing interest in using these devices to do a lot more than just make phone calls,” TechCrunch reports.
Bytemobile also found that Android is generating more mobile ad volume than iOS devices, and that Google now accounted for a whopping 75% of ad-generated data across all platforms. “As many have already suspected, tablets are driving significantly more data traffic than smartphones,” TechCrunch adds. “On Apple’s iOS platform, an iPad user generates three times as much traffic as someone using an iPhone; while on Android, the figure is twice as much when comparing Android tablets and handsets.”
Bytemobile based its findings on data from a cross-section of its mobile carrier customers, while it admits to focus on the usage of two main platforms: Apple’s iOS and Google’s Android.