Report: Video Driving Mobile Traffic

TechCrunch, Thursday, February 23, 2012 11:35 AM
  • Comment
  • Recommend
Subscribe to Around the Net In Online Marketing


Mobile video now accounts for half of all mobile traffic, according to a new report from mobile analytics firm Bytemobile. “On some networks, that number is as high as 69% -- a testament to the rise of smartphones and tablets as the mobile devices of choice for consumers, and their growing interest in using these devices to do a lot more than just make phone calls,” TechCrunch reports.

Bytemobile also found that Android is generating more mobile ad volume than iOS devices, and that Google now accounted for a whopping 75% of ad-generated data across all platforms. “As many have already suspected, tablets are driving significantly more data traffic than smartphones,” TechCrunch adds. “On Apple’s iOS platform, an iPad user generates three times as much traffic as someone using an iPhone; while on Android, the figure is twice as much when comparing Android tablets and handsets.”

Bytemobile based its findings on data from a cross-section of its mobile carrier customers, while it admits to focus on the usage of two main platforms: Apple’s iOS and Google’s Android.



Read the whole story at TechCrunch »

Be the first to comment on "Report: Video Driving Mobile Traffic"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net In Online Marketing Articles

>> Around the Net In Online Marketing Archives