• by Wendy Davis  @wendyndavis, February 23, 2012

People tend to read print newspapers in the early morning and evening, while Web use spikes during the workday, says Todd Haskell, vice p[resident of advertising at The New York Times.

 And tablet use? More like the printed paper than the Web, Haskell says. That is, tablet use spikes early and late in the day, but is relatively quiet at work -- perhaps because people aren't comfortable taking out their tablets and tapping into their office's WiFi network on them.

He adds that the Times has two apps -- one of which focuses solely on luxury, fashion and style content. People tend to access that app on the weekends. "It's all about the mindset of the reader," Haskell says, adding that fashion and style seems to be "more of a weekend sort of thing."