AT&T will begin putting eco-rating notations on all of its branded mobile devices, in an effort to give consumers more information about the “greenness” of their products.
The system will cover attributes such as environmentally preferable materials, energy efficiency, responsible end-of-life treatment and environmentally responsible packaging. The ratings will be assigned based on information submitted by device manufacturers in 15 key areas. Detailed information on the ratings, which will be placed on in-store collateral later this year, will also be available on a dedicated website.
"Increasingly, consumers are mindful of a product's impact on the environment. We are excited to work with leading third-party organizations like BSR and our suppliers to help make it easier for our customers to learn about the environmental impact of products they plan to purchase," said Jeff Bradley, senior vice president, Devices, AT&T Mobility, in a statement. "Our new eco-rating system will make it easier for our customers to make more informed purchasing decisions."