Tire and aftermarket company Maxxis International will be an Official Partner of the New York Knicks for the 2011-12 season. Maxxis is based in Taiwan, from whence emigrated the family of Knicks
star Jeremy Lin.
As part of the partnership, during home games at Madison Square Garden Maxxis’ branding will appear on the courtside LED. Maxxis will also have brand exposure on the centerhung scoreboard GardenVision and LED ribbon boards during the feature “Road Ahead presented by Maxxis,” which promotes the team’s upcoming schedule.
The company will also sponsor an upcoming game night giveaway for all Knicks fans in attendance at The Garden.