Riots Over Nikes Bad For Brand
Nike, the world's largest sneaker maker, with revenue topping $20 billion last year, is linked with consumer rioting outside shopping malls in Florida and Maryland over limited access to the $220 basketball shoe Foamposite One Galaxy. Same thing with last year's release of the $180 Air Jordan XI at malls in Indianapolis, fights in Seattle and a stabbing in Jersey City.
The way Nike stays on top may need to evolve in a fast-changing world of social media that has greatly democratized knowledge of and access to its newest and coolest shoes.
What can Nike do? Boost supply; sell online; plan better; have the CEO apologize; say something about it; or maybe remove the shoes.