• USA Today, Tuesday, February 28, 2012 10:25 AM

Nike, the world's largest sneaker maker, with revenue topping $20 billion last year, is linked with consumer rioting outside shopping malls in Florida and Maryland over limited access to the $220 basketball shoe Foamposite One Galaxy. Same thing with last year's release of the $180 Air Jordan XI at malls in Indianapolis, fights in Seattle and a stabbing in Jersey City.

The way Nike stays on top may need to evolve in a fast-changing world of social media that has greatly democratized knowledge of and access to its newest and coolest shoes.

What can Nike do? Boost supply; sell online; plan better; have the CEO apologize; say something about it; or maybe remove the shoes.

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