News Brief
Event TV Pay-Per View Network Launches June 1
Mar 19, 2003, 12:00 AM
TVN Entertainment Corp. announced the June 1 launch of "Event TV", a new Pay-Per-View network. Featured programming will include WWE wrestling, major boxing events from HBO PPV and Showtime Event Television, King of the Cage, major concerts, sports, comedy and more. Developed in response to major shifts by the cable industry from conventional PPV to Video-On-Demand, the service addresses the need for a live linear events channel in conjunction with the PPV tier converting to on-demand television. Like other programming services that TVN offers, the operator can individually co-brand the channel, allowing for local sponsorship and advertising flexibility not available with current PPV networks. Event TV's line-up will contain programming "blocks" based on viewer usage and event availability. Titles will be consistent by day-part and day-of- week, creating predictable tune-in programming. TVN is currently working with strategic partners including event producers, promoters and sponsors to develop and expand event categories as well as exploring new concepts in order to create event franchises.
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