War Making Consumers Stingy
Mar 17, 2003, 12:00 AM
A new joint survey finds that more than two thirds (69%) of Americans are paying attention and are following the events in the Middle East "closely." According to a survey of more than 300 Americans by Universal McCann, one of the largest media service firms, and InsightExpress, a professional online research firm, Americans are uneasy about economic conditions at home, as 70% characterize the overall economy as "weak." The survey found that Americans are cutting back on everyday items and taking a wait and see approach. More specifically they are cutting back on the following: Going to the Movies (42%), Fast Food Restaurants (41%), Home Electronics (37%), and Alcoholic Beverages (36%).