CBS' Moonves: Double-Digit Price Increase Ahead

Broadcasting & Cable, Wednesday, February 29, 2012 2:06 PM
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Seeing improvements in the Q1 ad market, CBS CEO Leslie Moonves forecast double-digit upfront price increases for next season, noting that he "was probably making his network sales staff very unhappy by making such an aggressive prediction months in advance of the May schedule announcements," writes Jon Lafayette.

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