Meredith Finalizes Allrecipes.com Deal

  • March 1, 2012

Meredith Corp. and The Reader’s Digest Association Inc. have closed on the transaction for Meredith to acquire Allrecipes.com. The buy, valued at $175 million, puts Meredith first in comScore’s Food Community rankings and more than doubles the audience for the Meredith Women’s Network. Meredith now offer advertisers and marketers access to more than 100 million unduplicated American women across all media platforms.

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