• eMarketer, Tuesday, March 6, 2012 12:02 PM

Baidu's move earlier this year to support social content on its search engine will help to move more of China's population and advertisers online. Aside from the growing population, research firm eMarketer points to governmental restrictions on broadcast advertising too. A piece published Tuesday tells us that in January, China’s government made it more difficult for advertisers to buy time blocks from broadcasters like CCTV. A chart highlights social network use compared with the population, and lists some of the social sites most visited in the country, such as Tencent Weibo and Tencent QZone.

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