Around the Net
When Qualified Leads Fall Short
- KISSmetrics, Friday, March 9, 2012 1:45 PM
Consumer leads traveling through a company's marketing funnel don't always convert or sign up in the end. They may stop at several pages to make an informed decision. Jason Shah believes "too many startup founders, product managers, and user experience designers are letting the dogs and loud music run wild." Shah put together a list of tips, such as rethinking each step between a user indicating interest.
