News Brief
Comcast Brings Sanity To March Madness
Mar 13, 2012, 6:16 PM
Comcast is making it easier for subscribers to catch every NCAA Basketball game during the month of madness.
The cable company is using its Xfinity online service and a centralized portal to allow customers to stream the games live on their computer, regardless of the network. The microsite, March to Glory 12, will also feature videos from Fox Sports, ESPN, Big Ten Network, AP and Reuters. The company has also launched a special Xfinity Sports Remote app that will allow customers the same viewing options from their iPad, iPhone or iPod touch.
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