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Time.com Starts 'Keeping Score'

  • Adweek, Wednesday, March 14, 2012 4:20 PM

Time.com's new sports blog, Keeping Score -- rolled out just in time for March Madness -- will feature all of the mag's coverage of sports around the world and "theirlargercultural,economicandpoliticalimpact," writes Emma Bazilian.

The launch follows that of other verticals on the site covering everything "from technology to health to politics," according to Bazilian.

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